Our Story

About Us

Our Mission

Our mission is to help your company make an extraordinary first impression.

100+

Years in Business

65+

5 Star Reviews

a Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our History:

In 1917, Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident.

Our Work

Our Vinyl Technicians, Ashley and Alex, working away in the vinyl shop.

One of our Fabrication Specialists, TJ, bending a piece of metal in our New CIDAN FORMA bending machine.

One of our Fabrication Specialists, Barry, buffing out an aluminum cabinet.

SIGNS REALLY DO RUN IN THE FAMILY

"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."

Paul Fuchsel

—

Owner of La Crosse Sign Group

Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!

View Employee Directory

Owner

Paul Fuchsel

Team Member Since

1976

President

Joel House

Team Member Since

2013

VP of Operations

Mike Skroch

Team Member Since

2024

Operations Manager

Jason Schleifer

Team Member Since

1999

Testimonials

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build relationships and help add to our partners success.

Leave a Review

Anna Koopman

Cotter Schools

We partnered we Lacrosse Sign for our directional and building signage after a recent rebranding of Cotter Schools. Thank you for helping us talk through our options and leading us as we developed a signage plan to meet our campuses needs. We are very happy with the outcome!

Buffy Uglow

Rock River Laboratories

“They worked within our budget, put together something that really embraced our brand, and their customer service team was a joy to work with. Even their installers were very careful to make sure our lawn was maintained."

Mark Hettinger

First Alliance Credit Union

La Crosse Sign did an amazing job with design and fabrication of our new sign at our commerce location. Best looking sign in the neighborhood.

Rachel Richart

St. Mark's Lutheran School

From start to finish our project was handled with care. We La Crosse Sign Group worked with us to solve problems without pressure to make a sale. Our finished product is a reflection of who we are as a school and it is beautiful!

Let's Stay in Touch

Join Our Newsletter

At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.

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About Us