Who We Are

La Crosse Sign Mission & Vision

La Crosse Sign Group is committed to helping our customers make a statement by using leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals.

We desire to create teams dedicated to each other and our customers, while being a great place to work by providing an enjoyable, rewarding experience.

La Crosse Sign Group Story

First Business Sign by La Crosse Sign Group - 1917

One of our first signs

In 1917 Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings in 1917, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident. This type of development can only happen with ownership and management who understand the importance of hiring the finest people in the industry and empowering them to act decisively. Through everything that we do we will continue to reach higher and not only meet, but exceed the standards of our customers.