About Us


a Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to  our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our History:

In 1917, Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen  throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident.

Our Work
"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."
Paul Fuchsel
Owner & President of La Crosse Sign Group
Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!
Corporate Employee Directory
Eau Claire Office Manager/Project Manager
Nicole Taber
Team Member Since
Madison Office Manager/ Sign Consultant
Bill Rupp
Team Member Since
Operations Manager
Jason Schliefer
Team Member Since
Sales Manager
Justin Matsick
Team Member Since

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build  relationships and help add to our partners success.

Leave a Review
Courtney Dembiec
River Hills Dental
Jeff Brezinka is amazing to work with and the quality of their signs are unbeatable. We have used them for several different projects. Highly recommend!
Shar Allen
Marion Road Church
I've heard many comments about how great and professional they look. And I was very impressed with the installers. They were knowledgeable, helpful, professional, and made sure to ask me any time they had a question on something.
Living Word Church
Everyone loves our sign and we want to thank you and your team. The installers were very nice and worked quickly and efficiently! I hope we can work together again in the future.
Madeline Behringer
Best Western Plus
James always answered his cell phone when I called him! The gentlemen that came to service the sign was polite and prompt and the sign is back in action! We would definitely recommend.
Let's Stay in Touch

Join Our Newsletter

At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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