About Us

L

a Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to  our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our History:

In 1917, Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen  throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident.

Our Work
SIGNS REALLY DO RUN IN THE FAMILY
"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."
Paul Fuchsel
  —  
Owner of La Crosse Sign Group
Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!
View Employee Directory
Owner
Paul Fuchsel
Team Member Since
1976
President
Joel House
Team Member Since
2013
VP of Operations
Mike Skroch
Team Member Since
2024
Operations Manager
Jason Schleifer
Team Member Since
1999
Madison Office Manager
Bill Rupp
Team Member Since
2012
Testimonials

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build  relationships and help add to our partners success.

Leave a Review
Pastor Tim
Bethlehem Lutheran Church
We gave La Crosse Sign Group a real challenge -- replace a 60-year-old lighted cross on the top of our sanctuary. But they really came through! Nicole did a great job understanding our vision and keeping us in the loop every step of the way.
Gordon Howie
Mayo Clinic Health System
Craig and his team are always responsive and do whatever they can to help our organization.
Duke Potter
Potter's Self Storage, LLC
The total process of rebuilding our on premise sign's message center was great. The total project was very professional , on time and at the quoted price. Thank you!
Debi Sommers-Skroch
Thunderstruck Fireworks
Love our sign. Jeff got right on our requests, and your installation team was knowledgeable, friendly and did great work! They also fixed our older sign quickly. Over-all great experience!
Let's Stay in Touch

Join Our Newsletter

At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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