About Us

L

a Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to  our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our History:

In 1917, Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen  throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident.

Our Work
SIGNS REALLY DO RUN IN THE FAMILY
"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."
Paul Fuchsel
  —  
Owner & President of La Crosse Sign Group
Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!
View Employee Directory
Operations Manager
Jason Schleifer
Team Member Since
1999
Madison Office Manager
Bill Rupp
Team Member Since
2012
Eau Claire Office Manager
Nicole Taber
Team Member Since
2019
Sales Manager
Justin Matsick
Team Member Since
2020
Testimonials

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build  relationships and help add to our partners success.

Leave a Review
Brad Crowley
1848 Construction
The process went well, we are very pleased with the service. We will tell any client who asks that we had a good experience.
Rachel Richart
St. Mark's Lutheran School
From start to finish our project was handled with care. We La Crosse Sign Group worked with us to solve problems without pressure to make a sale. Our finished product is a reflection of who we are as a school and it is beautiful!
Bill Febry
Cardinal Marketing, Inc.
I am very pleased with the great customer service and quality of repair. Nicole's follow up and attention to my requests is excellent and very much appreciated, as is Tom's work on my 1980's era signage.
Jenny Ottinger
Cornerstone Community Church
We are very grateful for the wonderful job that La Crosse Sign provided us with, we had a few of our Church letters stolen from our wall, and we got them re-made and installed in a short time and with a very smooth process! Highly satisfied with both Kyle and Justin.
Let's Stay in Touch

Join Our Newsletter

At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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