over 100 years in business, and many more to go

Serving the Tri-State Area with Locations in Onalaska, Madison, Rochester, and Eau Claire.

Our newest locations serves
The Rochester Area

Rochester Sign Shop

Our newest location in Rochester, MN has become the premier Rochester Sign Shop within a brief amount of time. As with all of our locations, you'll find a complete suite of signage services as well as a complete understanding of the needs our Minnesota-based clients need for their business signs.
Location Details
Badger Materials Distributor building outside view
La Crosse Sign ownership family
“So easy to work with.”
-Mayo Clinic
Mayo Clinic logo
About la crosse sign group

A Family Business Here To Help Your Business.

Our mission is to help companies make an extraordinary first impression. We all know how important a first impression can be, it can make or break someone's decision to be your friend, buy your product, or to even enter a business in the first place.

100+
Years in Business
50,000+
Sq. ft of Shop Floor
150+
Industry Awards

At La Crosse Sign Group our purpose is to help your business make a statement that will "wow" your customer and leave a lasting positive impact. This purpose, paired with our expertise in custom fabrication and sign design, fuel our cause of helping our communities and local businesses succeed.

We pride ourselves in living and breathing our core values, maintaining a high level of business integrity, and bring companies success by elevating their brand.

  • Committed to Excellence
  • Supportive of One Another
  • Grateful Every Day
  • Mindful of Our Actions
  • Adaptable to Change
  • Always Putting Safety First
More About Us

From start to finish, we have the professionals to handle every aspect of your company's custom sign creation. Whether you are in need of just one of our service, or all of our services, we are here to help!

Sign Consulting

We find out your vision, your budget, what's unique about you, and get the basic idea of what your goals are for your company's sign.
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Sign Design

Our award winning designers take everything we learn in our unique uncovery process and bring your vision to life.
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Custom Sign Fabrication

We hire the best at their craft, and buy only the best materials, so we can make you the best sign possible.
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Vehicle Advertising

From vinyl decals, to a half body wrap, our trained Vinyl Technicians can help turn your car, van, truck, or semi into a moving billboard.
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Permit Acquisition

Navigating all the city regulations and permitting can be confusing, but when you work with us we handle all the "red tape" for you.
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Sign Installation

Our certified installation experts make sure your brand new sign is safe, secured, and sparkling clean at it's new home.
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Sign Maintenance/Service

Regardless of where you purchased your company signage, we are here to make sure your sign is always working to the best of it's abilities.
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Neon Repair

Some believe neon is a lost art, we are here to keep it alive. Our neon experts can do anything from a quick repair to a full revamp of your sign.
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Logo Design/Rebranding

We have in-house design experts that can assist your company with anything from logo creation to a complete company rebrand.
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Uncovery

We get to know you. We find out your vision, your budget, what's unique about you, and get the basic idea of what your goals are.

Design

We bring your vision to life. Our award winning designers take everything we learn in the uncovery and make your dream sign a reality.

Fabrication

We build you a masterpiece. We hire the best at their craft, and buy only the best materials, so we can make you the best sign possible.

Installation

We bring your baby home. Our certified installation experts make sure your brand new sign is safe, secured, and sparkling clean.
"The  entire team at La Crosse Sign Group was fantastic to work with. Not only were they knowledgeable, they had excellent creative taste and efficiency. I'd recommend them to anyone in the area that is wanting/needing to elevate their brand presence."
Ashley
Willow Boutique
“Their integrity is what has impressed me the most. Business integrity means more than price of product. A company that values its standards over its bottom line is a company we want to partner with. We will be using La Crosse Sign in the future. Thanks to everyone involved with our new sign!"
Nick
Balduzzi Lumber Company
“They have been a pleasure to work with during our ongoing process of upgrading many of our school signs. They have been very professional and thorough making sure that we have all of our questions answered. The design team did a wonderful job we have received numerous comments on the upgraded look. I look forward to working with the crew with future projects "
Darryl
Eau Claire School District
Building trusted partnerships

Our team's first priority is you.

Corporate Directory
President

Joel House

Team Member Since
2013
Madison Office Manager

Bill Rupp

Team Member Since
2012
Operations Manager

Jason Schleifer

Team Member Since
1999
Eau Claire Office Manager

Nicole Taber

Team Member Since
2019
Are you ready?

WOW your customers and elevate your brand's presence!

Featured Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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