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"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."
Paul Fuchsel
Owner & President of La Crosse Sign Group
Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!
Corporate Employee Directory
Joel House
Team Member Since
Operations Manager
Jason Schleifer
Team Member Since
Madison Office Manager
Bill Rupp
Team Member Since
Eau Claire Office Manager
Nicole Taber
Team Member Since

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build  relationships and help add to our partners success.

Leave a Review
Madeline Behringer
Best Western Plus
James always answered his cell phone when I called him! The gentlemen that came to service the sign was polite and prompt and the sign is back in action! We would definitely recommend.
Pastor Tim
Bethlehem Lutheran Church
We gave La Crosse Sign Group a real challenge -- replace a 60-year-old lighted cross on the top of our sanctuary. But they really came through! Nicole did a great job understanding our vision and keeping us in the loop every step of the way.
Bob Ray
East Madison Baptist Church
"Bill Rupp and his team were incredibly helpful in guiding us through the whole process of updating our sign. We could never have navigated through Madison’s red tape without them. We are so pleased with the sign!"
Brad Crowley
1848 Construction
The process went well, we are very pleased with the service. We will tell any client who asks that we had a good experience.
Let's Stay in Touch

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At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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