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SIGNS REALLY DO RUN IN THE FAMILY
"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."
Paul Fuchsel
  —  
Owner & President of La Crosse Sign Group
Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!
Corporate Employee Directory
Owner
Paul Fuchsel
Team Member Since
1976
President
Joel House
Team Member Since
2013
VP of Operations
Mike Skroch
Team Member Since
2024
Operations Manager
Jason Schleifer
Team Member Since
1999
Madison Office Manager
Bill Rupp
Team Member Since
2012
Testimonials

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build  relationships and help add to our partners success.

Leave a Review
Todd Tolifson
Rose City Canopy and Sign
James is very good at his job, he made the project flow very smoothly.
Ashley Dzurko
Willow Boutique
Not only were they knowledgeable, they had excellent creative taste and efficiency. I'd recommend them to anyone in the area that is wanting/needing to elevate their brand presence.
Duke Potter
Potter's Self Storage, LLC
The total process of rebuilding our on premise sign's message center was great. The total project was very professional , on time and at the quoted price. Thank you!
Jared Lewis
Mad City Outdoor
“I absolutely would recommend La Crosse Sign Group for any project in the Madison area. Recently when we decided to relocate our business, they arranged to remove our sign for us in a timely manner. Very happy with them.”
Let's Stay in Touch

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At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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