Madison
Area LOCATION

Madison Signs

need work? check out our featured

Local Sign Consultant

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Sign Consultant

Bill Rupp

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Featured Projects from
the

Madison

Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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A SIGN COMPANY THAT IS UNLIKE ANY OTHER

Our Unique Process

Offering in house services of design, permitting, fabrication, installation, and maintenance, we make getting your dream sign easy.

I worked with Kathryne and she was very helpful and flexible! I appreciated the communication and the sign looks great.
Merry Farrier-Babanovski
UW South Madison Partnership

Uncovery

We get to know you. We find out your vision, your budget, what's unique about you, and get the basic idea of what your goals are.

Design

We bring your vision to life. Our award winning designers take everything we learn in the uncovery and make your dream sign a reality.

Fabrication

We build you a masterpiece. We hire the best at their craft, and buy only the best materials, so we can make you with the best sign possible.

Installation

We bring your baby home. Our certified installation experts make sure your brand new sign is safe, secured, and sparkling clean.
local Testimonials

Word on the Street

I worked with Kathryne and she was very helpful and flexible! I appreciated the communication and the sign looks great.
Merry Farrier-Babanovski
UW South Madison Partnership
Our project had some bumps along the way due to misunderstandings with the city. But, Bill was awesome helping us get through it. The design and installation teams were awesome! VERY happy with our sign!
Matt Nottling
St. Mark's Lutheran School
Our project had some bumps along the way due to misunderstandings with the city. But, Bill was awesome helping us get through it. The design and installation teams were awesome! VERY happy with our sign!
Matt Nottling
St. Mark's Lutheran School
“I absolutely would recommend La Crosse Sign Group for any project in the Madison area. Recently when we decided to relocate our business, they arranged to remove our sign for us in a timely manner. Very happy with them.”
Jared Lewis
Mad City Outdoor
Karen has been very professional, and yet down to earth to discuss with. She has been great to work with! And I cannot say enough about the talented Mike Jolin for his design talent and client support!
Chris Palmer
New Life Foot & Body Spa
Showing customer La Crosse Sign Group brochure
Who We Are

Meet the

Madison

Team

At La Crosse Sign Group, our sign professionals are here to help you no matter what part of the sign process you are in. You can view our individual profiles to learn a little about each employee and the many ways to contact us!

Sign Consultants

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Sign Consultant

Bill Rupp

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Leadership Team

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Owner

Paul Fuchsel

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President

Joel House

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Vice President

Diane Hohlfeld

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Operations Manager

Jason Schleifer

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Madison Office Manager

Bill Rupp

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Marketing Director

Corissa Miller

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Public Relations Coordinator

Audra House

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IT & Estimating Director

Matt Sawyer

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Accounting Lead

Jen Etrheim

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Are you ready?

WOW your customers and elevate your brand's presence!

who we are

Over 100 Years of History

For over a century, La Crosse Sign Group has worked diligently to develop an organization dedicated to the service of our clients. From our humble beginnings in 1917, we have adapted to an ever-expanding and diverse industry to get where we are today.

Get to Know Us
Paul (owner) and Joel (future owner) of La Crosse Sign Group

Growing our business, to help grow yours.

La Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to  our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our evolution into what we are today happened as a result of company leaders, hiring the best people in the industry and empowering them to act decisively. We now have four locations with three in Wisconsin, LSG of Onalaska established in 1917, LSG of Madison established in 2010, and LSG of Eau Claire in 2013, and our newest location in Rochester, MN established in 2021. Through everything we do, we will continue to reach higher and not only meet, but also exceed the expectations of our clients with our proven process of consultation, creation, and conclusion.

O

ur mission is to help companies make an extraordinary first impression. We all know how important a first impression can be, it can make or break someone's decision to be your friend, buy your product, or to even enter a business in the first place.

At La Crosse Sign Group our purpose is to help your business make a statement that will "wow" your customer and leave a lasting positive impact. This purpose, paired with our expertise in custom fabrication and sign design, fuel our cause of helping our communities and local businesses succeed.

We pride ourselves in living and breathing our core values, maintaining a high level of business integrity, and bring companies success by elevating their brand.

Our Core Values

  • Committed to Excellence
  • Supportive of One Another
  • Grateful Every Day
  • Mindful of Our Actions
  • Adaptable to Change
  • Always Putting Safety First
View Our Work
Let's Stay in Touch

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At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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Let's Work Together
We create eye-catching signage for businesses all around the
Greater Madison Area
, to help people like you grow your businesses and brand.

Madison

2242 Mustang Way, Madison, WI 53718
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