ur mission is to help companies make an extraordinary first impression. We all know how important a first impression can be, it can make or break someone's decision to be your friend, buy your product, or to even enter a business in the first place.

At La Crosse Sign Group our purpose is to help your business make a statement that will "wow" your customer and leave a lasting positive impact. This purpose, paired with our expertise in custom fabrication and design, fuel our cause of helping our communities and local businesses succeed

We pride ourselves in living and breathing our core values, maintaining a high level of business integrity, and bring companies success by elevating their brand.

Our Core Values
  • Committed to Excellence
  • Supportive of One Another
  • Grateful Every Day
  • Mindful of Our Actions
  • Adaptable to Change
  • Always Putting Safety First
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Who We Are

Meet the



At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!
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Public Relations Coordinator
Audra House
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Marketing Director
Corissa Miller
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Vice President
Diane Hohlfeld
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Sign Consultant
James Fuchsel
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Operations Manager
Jason Schliefer
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Sign Consultant
Jeff Brezinka
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Accounting Lead
Jen Etrheim
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Sales Manager
Justin Matsick
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Sign Consultant
Kyle Sanger
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IT & Estimating Director
Matt Sawyer
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Owner & President
Paul Fuchsel
local Testimonials

Word on the Street

La Crosse Sign has always been professional and very responsive. I appreciate their input when needed, and attention to detail.
Sue Begg
Jeff Brezinka is amazing to work with and the quality of their signs are unbeatable. We have used them for several different projects. Highly recommend!
Courtney Dembiec
River Hills Dental
La Crosse Sign has always been professional and very responsive. I appreciate their input when needed, and attention to detail.
Sue Begg
The experience working with Lacrosse sign was very pleasant and delivery was on time. Our sign is exactly what we expected. Thanks for everything!
Paul Edgren
Extract Technology
From start to finish the crew at La Crosse Sign Group were great to work with. The vehicle wrap is outstanding!!
Pete Schenider
Paul's Heating & A/C

Latest Projects from



They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.
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who we are

Over 100 Years of History

For over a century, La Crosse Sign Group has worked diligently to develop an organization dedicated to the service of our clients. From our humble beginnings in 1917, we have adapted to an ever-expanding and diverse industry to get where we are today.

Get to Know Us

Growing our business. to help grow yours.

La Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to  our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our evolution into what we are today happened as a result of company leaders, hiring the best people in the industry and empowering them to act decisively. We now have three locations in Wisconsin; LSG of Madison was established in 2010 and LSG of Eau Claire in 2013. Through everything we do, we will continue to reach higher and not only meet, but also exceed the expectations of our clients with our proven process of consultation, creation, and conclusion.

Are you ready?

WOW your customers and elevate your brand's presence!


Our Unique Process

Offering in house services of design, permitting, fabrication, installation, and maintenance, we make getting your dream sign easy.

It is so easy to work with Craig and his team. I always know everything is going to look great. Thanks!
Cory Schindler
Mayo Clinic Health System
We get to know you. We find out your vision, your budget, what's unique about you, and get the basic idea of what your goals are.
We bring your vision to life. Our award winning designers take everything we learn in the uncovery and make your dream sign a reality.
We build you a masterpiece. We hire the best at their craft, and buy only the best materials, so we can make you with the best sign possible.
We bring your baby home. Our certified installation experts make sure your brand new sign is safe, secured, and sparkling clean.
Let's Stay in Touch

Join Our Newsletter

At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

Let's Work Together
We create eye-catching signage for businesses all around the
Coulee Region Area
, to help people like you grow your businesses and brand.


1450 Oak Forest Drive, Onalaska, WI 54650
(608) 781-1450
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