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Audra House

Public Relations Coordinator
Team Member Since
2015
Audra earned her Bachelor's of Music in Vocal Performance from Viterbo University, and is currently working on her Masters at the University of Cincinnati. She has experience competing in the Miss America Organization and a true passion for volunteering in the community. Audra truly grew up in the sign industry, with La Crosse Sign Group being her family's business. She has held multiple roles at LSG from Sales Support, to Administration, to Commercial Sales, and now Public Relations. Audra also serves as the World Sign Associates Branding Committee Chairman.
 Based in 
Onalaska

Bill Rupp

Madison Office Manager/ Sign Consultant
Team Member Since
2012
Bill is a Sign Consultant for The Greater Madison Area. Bill has worked in the sign industry for 38 years. He has been in all areas of the business from service/installation, to fabrication, to production manager, to now being in Sales and the Division Manager for La Crosse Sign Group of Madison. He loves managing his amazing team and helping La Crosse Sign Group expand in the Madison Area.
 Based in 
Madison

Corissa Miller

Marketing Director
Team Member Since
2020
Corissa completed her Bachelors in Marketing and Graphic Design at UW-La Crosse. During her time at the University she help multiple Executive and Committee Chairs in a Professional Business Organization, and was a Marketing Intern at The La Crosse Area Chamber of Commerce. Following completion of her education she started off her career in Madison, WI as a Marketing Coordinator for a renewable energy company, before finding her way back to La Crosse to become part of the La Crosse Sign Group Family.
 Based in 
Onalaska

Diane Hohlfeld

Vice President
Team Member Since
1981
Diane started out working at Collins-La Crosse Sign back in 1981 as an assistant to Mike Collins, who gave her a solid education in the sign business. When Paul bought the commercial and electrical part of that company, Diane was one of the employees who rode the wave with him. She's worked in most areas of the business at one time or another, with her Associates Degree in Accounting serving her well through the years. What was meant to be a stepping stone in her career turned out to be the whole journey to get her to where she is today!
 Based in 
Onalaska

James Fuchsel

Sign Consultant
Team Member Since
1991
James is a Sign Consultant for all of Central Wisconsin. James graduated with Bachelors in Industrial Education from Winona State University, which has given him a great background for many of the different fields that the sign industries works with. James has made a career within the sign industry with his 30+ years in working in sales and project management with La Crosse Sign Group.
 Based in 
Onalaska

Jason Schliefer

Operations Manager
Team Member Since
1999
Jason joined the La Crosse Sign Group Team back in 1999, and for his first 17 years here he was a part of Service and Installation crew. For 15 of those years he guided the Installation team as the Crew Lead, and was then promoted to Service and Install Manager in 2017. In 2020 he took on the role of Operations Manager, overseeing production, installation, and service in all three of our locations.
 Based in 
Onalaska

Jeff Brezinka

Sign Consultant
Team Member Since
2016
Jeff is a Sign Consultant for Western Wisconsin and Southern Minnesota. With over 35 years in the manufacturing industry from pre-cast concrete, to miscellaneous & structural steel to bridges, Jeff says, "It's nice to be on the pretty side of the industry." Starting as a drafter, he transitioned to estimating and project management, and then into sales. He truly enjoys working for the benefit of his clients to offer unique and effective signage.
 Based in 
Onalaska

Jen Etrheim

Accounting Lead
Team Member Since
2017
Jen received her Bachelor's Degree in Finance, with a Minor in Accounting, from UW-La Crosse. She worked in accounting departments for two La Crosse companies right out of college before beginning a 6 year foray into the world of banking. La Crosse Sign Group then gave her an opportunity to get back to her roots of finance and accounting that she knows and loves.
 Based in 
Onalaska

Joel House

Sign Consultant
Team Member Since
2013
Joel is a Sign Consultant for Eau Claire, Twin Cities, and Menomonie Areas. He started off at La Crosse Sign group in Shipping and Receiving, moved onto Purchasing and Safety, then decided it was time to combine his people skills and sign knowledge to and join the Sales team. Along with the sign industry Joel has achieved success in the military by earning the status of Technical Sergeant in the Air Force National Guard!
 Based in 
Onalaska

Justin Matsick

Sales Manager
Team Member Since
2020
Justin earned his Bachelors Degree from Lakeland University in Business Management, and had 15 years of sales and sales management experience under his belt before joining La Crosse Sign Group. This is his first experience in the sign industry but he says, "I am truly enjoying partnering with our customers to find the best solutions for their signage needs. Being apart of making that great first impression for their business come to life is awesome!"
 Based in 
Onalaska

Karen Rupp

Sign Consultant
Team Member Since
2020
Karen is a Sign Consultant for The Greater Madison Area. Karen's whole life was modeled after taking care of others. She grew up baby sitting, then raised children of her own, ran a successful childcare business, worked for the school district, and then became an in-home adult care provider. After hearing about her husbands days at work in the sign industry for 30+ years, she found herself interested in the path of becoming part of his world and joining La Crosse Sign Group as her next step in her life adventure.
 Based in 
Madison

Kyle Sanger

Sign Consultant
Team Member Since
2021
Kyle is a Sign Consultant for the La Crosse Area, Northern Iowa, and Southern Minnesota. Kyle earned his Bachelors in Business with a Minor in Psychology from Viterbo University, and then entered into the world of sales where he has been thriving for 13 years. He was confident entering into the sign industry because his father owns a own construction company, so he fully understands and appreciates the craftsmanship and detail that goes into custom manufactured projects.
 Based in 
Onalaska

Matt Sawyer

IT & Estimating Director
Team Member Since
2000
Matt has worked in the sign industry since I was 14 year old. He started in vinyl at 14 at his father's sign shop, and then joined La Crosse Sign Group when he turned 19. In his many years here Matt has held many roles such as painting MDO board, helping in vinyl, washing trucks and sweeping floors, operating the CDC router, making automated gas price scrollers, and now has settled into the Project Management/Estimating role and IT Administrator.
 Based in 
Onalaska

Nicole Taber

Eau Claire Office Manager/Project Manager
Team Member Since
2019
Nicole obtained her Master of Business Administration from Ashford University while serving on active duty in the United States Air Force. After completing her enlistment, she moved to Eau Claire where she joined the La Crosse Sign Group team. She continues to serve in the Air Force Reserves as she focuses on her progressing role within the sign industry.
 Based in 
Eau Claire

Paul Fuchsel

Owner & President
Team Member Since
1976
Paul started off at LSG as a Fabrication Specialist, then Installation and Service, followed by 6 years as Sales Executive, and is now celebrating over 30 years as Owner and President. To help him become the leader he is today, he completed Dale Carnegie and Servant Leadership courses , along with earning the Steven Covey certificate of completion. He has held titles in the industry of President of the Wisconsin Sign Association, Chairman of the Norther division of International Sign Association, as well as President of the World Sign Associations.
 Based in 
Onalaska