Our Story

About Us

Our Mission

Our mission is to help your company make an extraordinary first impression.

100+

Years in Business

65+

5 Star Reviews

a Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to our customers, while being a great place to work by providing an enjoyable, rewarding experience.

Our History:

In 1917, Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident.

Our Work

Our Vinyl Technicians, Ashley and Alex, working away in the vinyl shop.

One of our Fabrication Specialists, TJ, bending a piece of metal in our New CIDAN FORMA bending machine.

One of our Fabrication Specialists, Barry, buffing out an aluminum cabinet.

SIGNS REALLY DO RUN IN THE FAMILY

"My father had a vacuum forming letter press that he used to make signs. Early on, when I started, he made me a sign to hang at our business, ' Early to bed, early to rise, work hard, and advertise’."

Paul Fuchsel

—

Owner of La Crosse Sign Group

Who We Are

Meet Our Amazing Team

At La Crosse Sign Group our sign professionals are here to help you no matter what part of the sign process you are in. Click our profiles to learn a little about us and the many ways to contact us!

View Employee Directory

Owner

Paul Fuchsel

Team Member Since

1976

President

Joel House

Team Member Since

2013

VP of Operations

Mike Skroch

Team Member Since

2024

Operations Manager

Jason Schleifer

Team Member Since

1999

Testimonials

18,500+ Partnerships Made Across
the Tri-State Area

Our main focus is you. We aren't just selling signs, our goals is to build relationships and help add to our partners success.

Leave a Review

Pastor Tim

Bethlehem Lutheran Church

We gave La Crosse Sign Group a real challenge -- replace a 60-year-old lighted cross on the top of our sanctuary. But they really came through! Nicole did a great job understanding our vision and keeping us in the loop every step of the way.

Trent Hall

Principle

Kathryne and Joel were great ! Always available and quick to respond! Very profesional.

Darryl Petersen

Eau Claire School District

It has been a pleasure working with Joel during our ongoing process of upgrading many of our school signs. He has been very professional and thorough making sure that we have answers to questions during the planning process.

Merry Farrier-Babanovski

UW South Madison Partnership

I worked with Kathryne and she was very helpful and flexible! I appreciated the communication and the sign looks great.

Let's Stay in Touch

Join Our Newsletter

At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out "Our Work" gallery to see the latest and greatest from La Crosse Sign Group.

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About Us