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DeForest, WI

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Sign Consultant

Bill Rupp

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Custom Signs

La Crosse Sign Group is the leading provider of DeForest signage solutions. We offer a wide range of custom signs with a wide array of options to fit your specific needs. Whether you're looking for outdoor signage for business needs, a new storefront sign, custom metal signs, neon custom signs, promotional banners, or a digital billboard, we have you covered.

We know that as the sign company in DeForest, WI you can always rely on us to make a great first impression. We're very good at it!

Business Signs

When looking for custom business signs, you need look no further than your local La Crosse Sign team members. We have a professional, in-house design team with tremendous experience as a custom sign maker which means we deliver high-quality signage such as:

  • Custom metal signs - Strong with an eye on modern appeal
  • Neon custom signs - Eye-catching during the dark winter months
  • Custom made yard signs - Fantastic for political ads or inexpensive branding
  • Business sign design - Never worry about how your design looks again
  • Brand signs - Internal and externally promote your brand
  • Custom outdoor signs - Cookie cutter is so yesterday, so stand out from the crowd
  • Company banners - Trade shows and outdoor events need love, too
  • Office lobby signs - Branding works inside a lobby just as much as outside
  • LED custom signs - Very modern and easy to get noticed
  • Wooden business sign - For the business seeking traditional vibes
  • Custom light up signs - Internal lights keep your brand visible all day long
  • Custom truck graphics - Wrap your truck or key points to keep your brand top of mind
  • Custom vinyl sign - Promote your business with flexibility at a great price
La Crosse Sign Group - Sign Company Installation Truck

Sign Companies DeForest, WI

We understand that our clients have many options when looking for sign companies in DeForest, WI. In fact, we've seen many of the DeForest, WI sign companies and we feel that most are great businesses to work with. We also believe that there is a real difference in what you will experience at La Crosse Sign Group. After reading about our many sign services, we believe our long-term commitment to customer service, maintenance, and quality stands head and shoulders above the rest.

How much do storefront signs cost?

As you can see, not only do we offer custom signs and banners, but creative sign solutions far beyond the norm. Each project we work on is unique, so your storefront sign will cost a unique price. In fact, any signage you seek has a unique price attached to it.

Our local team of experienced professionals are here to help you every step of the way, ensuring that your final product is exactly what you envisioned. To find out what pricing you can expect in the Rochester area, be sure to contact us today!

The Latest Projects
from Our Team

They say a picture is worth a thousand words, so check out Our Work gallery to see the latest and greatest from La Crosse Sign Group.
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"The  entire team at La Crosse Sign Group was fantastic to work with. Not only were they knowledgeable, they had excellent creative taste and efficiency. I'd recommend them to anyone in the area that is wanting/needing to elevate their brand presence."
Willow Boutique
“Their integrity is what has impressed me the most. Business integrity means more than price of product. A company that values its standards over its bottom line is a company we want to partner with. We will be using La Crosse Sign in the future. Thanks to everyone involved with our new sign!"
Balduzzi Lumber Company
“They have been a pleasure to work with during our ongoing process of upgrading many of our school signs. They have been very professional and thorough making sure that we have all of our questions answered. The design team did a wonderful job we have received numerous comments on the upgraded look. I look forward to working with the crew with future projects "
Eau Claire School District
La Crosse Sign ownership family
“So easy to work with.”
-Mayo Clinic
Mayo Clinic logo
About la crosse sign group

A Family Business Here To Help Your Business.

Our mission is to help companies make an extraordinary first impression. We all know how important a first impression can be, it can make or break someone's decision to be your friend, buy your product, or to even enter a business in the first place.

Years in Business
Sq. ft of Shop Floor
Industry Awards

At La Crosse Sign Group our purpose is to help your business make a statement that will "wow" your customer and leave a lasting positive impact. This purpose, paired with our expertise in custom fabrication and sign design, fuel our cause of helping our communities and local businesses succeed.

We pride ourselves in living and breathing our core values, maintaining a high level of business integrity, and bring companies success by elevating their brand.

  • Committed to Excellence
  • Supportive of One Another
  • Grateful Every Day
  • Mindful of Our Actions
  • Adaptable to Change
  • Always Putting Safety First
More About Us

From start to finish, we have the professionals to handle every aspect of your company's custom sign creation. Whether you are in need of just one of our service, or all of our services, we are here to help!

Sign Consulting

We find out your vision, your budget, what's unique about you, and get the basic idea of what your goals are for your company's sign.
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Sign Design

Our award winning designers take everything we learn in our unique uncovery process and bring your vision to life.
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Custom Sign Fabrication

We hire the best at their craft, and buy only the best materials, so we can make you the best sign possible.
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Vehicle Advertising

From vinyl decals, to a half body wrap, our trained Vinyl Technicians can help turn your car, van, truck, or semi into a moving billboard.
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Permit Acquisition

Navigating all the city regulations and permitting can be confusing, but when you work with us we handle all the "red tape" for you.
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Sign Installation

Our certified installation experts make sure your brand new sign is safe, secured, and sparkling clean at it's new home.
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Sign Maintenance / Service

Regardless of where you purchased your company signage, we are here to make sure your sign is always working to the best of it's abilities.
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Neon Sign Repair

Some believe neon is a lost art, we are here to keep it alive. Our neon experts can do anything from a quick repair to a full revamp of your sign.
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Logo Design / Rebranding

We have in-house design experts that can assist your company with anything from logo creation to a complete company rebrand.
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We get to know you. We find out your vision, your budget, what's unique about you, and get the basic idea of what your goals are.


We bring your vision to life. Our award winning designers take everything we learn in the uncovery and make your dream sign a reality.


We build you a masterpiece. We hire the best at their craft, and buy only the best materials, so we can make you the best sign possible.


We bring your baby home. Our certified installation experts make sure your brand new sign is safe, secured, and sparkling clean.
Let's Stay in Touch

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At La Crosse Sign Group, we are always taking on amazing projects and discussing the latest trends in signs. Join our mailing list to get this info sent directly to your inbox.

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Let's Work Together
We create eye-catching signage for businesses all around the
Greater Madison Area
, to help people like you grow your businesses and brand.

Servicing Office Info

2242 Mustang Way, Madison, WI 53718
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