Public Relations Coordinator

Audra House

Audra earned her Bachelor's of Music in Vocal Performance from Viterbo University, and is currently working on her Masters at the University of Cincinnati. She has experience competing in the Miss America Organization and a true passion for volunteering in the community. Audra truly grew up in the sign industry, with La Crosse Sign Group being her family's business. She has held multiple roles at LSG from Sales Support, to Administration, to Commercial Sales, and now Public Relations. Audra also serves as the World Sign Associates Branding Committee Chairman.

Audra is a multi-talented and accomplished professional, making significant contributions to La Crosse Sign Group (LSG) as a Public Relations specialist. With an impressive academic background, Audra earned her Bachelor's of Music in Vocal Performance from Viterbo University and is currently pursuing her Masters at the University of Cincinnati, showcasing her dedication to both her education and her career.

Beyond her academic achievements, Audra's involvement in the Miss America Organization reflects her drive for excellence and a commitment to personal growth. Through her participation, she developed essential skills such as effective communication, public speaking, and self-confidence. This experience shaped her passion for community service, instilling a deep desire to give back and make a positive impact on the world around her.

Audra's connection to the sign industry runs deep as she grew up within the La Crosse Sign Group, with the company being her family's business. From an early age, she developed a keen understanding of the industry's nuances and the importance of delivering outstanding customer experiences. Over the years, Audra has held various roles within LSG, demonstrating her versatility and adaptability. She began her journey in Sales Support, where she honed her customer service skills and gained a comprehensive understanding of LSG's products and services. Through her experience in Administration, she learned the intricacies of managing operations and ensuring smooth workflows. Building upon these foundational roles, Audra transitioned to the position of Commercial Sales, where she excelled in establishing strong client relationships and delivering tailored sign solutions.

Currently, Audra serves as a key member of LSG's Public Relations team, where she leverages her exceptional communication skills and creative flair to enhance the company's brand image. Her passion for storytelling and strategic messaging helps LSG connect with its target audience, driving brand awareness and fostering meaningful relationships. Additionally, Audra holds the prestigious position of Chairman of the World Sign Associates Branding Committee, where she plays a vital role in shaping the industry's branding strategies and best practices.

Outside of her professional endeavors, Audra remains an active member of her community. She channels her passion for volunteering into meaningful initiatives, supporting causes that align with her values. Whether it's organizing fundraising events, mentoring aspiring performers, or contributing to local charitable organizations, Audra continually seeks opportunities to make a positive difference.

With her exceptional blend of creativity, business acumen, and a deep-rooted connection to the sign industry, Audra brings a unique perspective and a wealth of knowledge to La Crosse Sign Group. Her dedication to excellence, community involvement, and commitment to advancing the company's brand ensures that Audra is a valued asset and an integral part of the LSG team.

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