Custom Sign Sales Consultant - Madison

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o you have passion for people and enjoy working in a hands-on creative environment? Do you like coming to work and having every day be different? We're looking for a high quality, ambitious, and energetic Custom Sign Sales Consultant to join our team. This is a great opportunity to grow your career with a fast-growing company!  At La Crosse Sign, employees enjoy a fun and engaging work environment. The successful candidate for this position will work out of our Madison Office, and service the Greater Madison Area. The position is full-time, with exceptional benefits.

Duties & Responsibilities

As a Custom Sign Sales Consultant at La Crosse Sign Group, you will have the exciting opportunity of working in a business-to-business sales environment and connecting with clients from small entrepreneurs to large corporations. The size of projects will range from a single sign to multiple site branding roll-outs. You will develop new prospects, follow up on leads, develop relationships with established and prospective customers, and increase business through effective sales techniques. Daily activities include, but are not limited to

  • Source new sales opportunities through lead follow-up, new business developments, in person visits, outbound cold calls and emails
  • Visit customer locations for site survey and in person customer meetings
  • Learn and competently verse the industry of signage design, fabrication, and installation
  • Understand and cater to customer needs, desires, and budget
  • Understand and abide by city ordinances and permitting
  • Close sales and achieve monthly goals
  • Research accounts, identify key players and generate interest


  • Must have a High school diploma or equivalent
  • Prior Sales Experience is Required
  • Prior experience and/knowledge of signage, construction, or manufacturing a plus, but not required
  • Above average ambition and desire to succeed
  • Enjoy working with others, generating business by building and nurturing relationships
  • A proven track record of achieving and surpassing sales targets is a plus
  • Ability to be impeccably honest with a high level of customer empathy
  • Excellent communication, presentation and computer skills
  • Ability to multi-task, meet deadlines, and work under pressure
  • Excellent time management, organization, and problem-solving skills
  • Ability to absorb and communicate technical information and customer requirements
  • Understanding and ability to adhere to safety standard
  • Valid driver's license

Conditions of Employment

For over 100 years, La Crosse Sign Group has worked diligently to develop an organization dedicated to the service of our clients. From our humble beginnings in 1917, we have adapted to a never-expanding and diverse industry. Our evolution into what we are today happened as a result of company leaders, hiring the best people in the industry and empowering them to act decisively. We now have three locations in Wisconsin; La Crosse, Madison, and Eau Claire. Through everything we do, we will continue to reach higher and not only meet, but also exceed the expectations of our clients with our proven process of consultation, creation, and conclusion.

Our mission is to help companies make an extraordinary first impression. We all know how important a first impression can be, it can make or break someone's decision to be your friend, buy your product, or to even enter your business in the first place. At La Crosse Sign Group our purpose is to help businesses make a statement that will "wow" customers and leave a lasting positive impact. This purpose, paired with our expertise in custom fabrication and design, fuel our cause of helping our communities and local businesses succeed.

La Crosse Sign operates under EOS, the Entrepreneurial Operating System, where we value input and ideas from all employees and live by the following Core Values:

  • Leading with a commitment to excellence
  • Supportive of one another win or lose
  • Grateful every day
  • Mindful of our actions
  • Adaptable to change
  • Always putting safety first

If you possess these qualities and desire an exciting and rewarding career with a well-established company, please apply today!


  • Draw base salary with commission bonus opportunities
  • Earning Potential of $50,000 – $100,000+
  • Extensive sales, industry, product and service training will be provided
  • Immediately eligible for vacation and personal time
  • 401k with a 3-5% company match
  • Excellent Medical, Dental, and Vision Insurance (60% of premium paid by La Crosse Sign)
  • Company provided Life Insurance and Short Term & Long Term Disability
  • Discounted gym membership to the YMCA
  • Option for HSA and FSA
  • Exceptional Employee Assistance Program
  • And so much more...
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