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Continuing on at tradition of service for over 100 years is something that hits home here at La Crosse Sign Group. State Bank has been in business for 134 years, serving generations of customers much like La Crosse Sign Group has. Our salesman Craig Breitsprecher was called upon to assist with the re-imaging of the bank’s signs and part of that process was to bring back the grandness of the vintage signs of the past. The downtown La Crosse location of State Bank is a solid stone structure from the early 1900’s that gives a sense of security and permanence in its very design. For this impressive building our designer Chris Clark came up with a projecting blade sign that hearkened back to the early days of advertising and an era when downtown La Crosse was lit up with bright neon signs drawing in customers and giving a vibrancy to the city streets. It was with great pride that La Crosse Sign Group and State Bank unveiled their new sign, a sign that will light the way for generations to come.


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