When the Tomah Veterans Affairs Medical Center contacted La Crosse Sign Group to bring to life a vision that would inspire, we could not wait to get started. In the sign business typically signs are built to direct, communicate and advertise. When the opportunity comes to create something that inspires the community, you realize a business becomes more than a business.
Candy Chang presented a TED Talk in November of 2012 inspiring people to share their hopes and dreams by renovating a wall of an abandoned home. On this wall were the words “Before I Die…” and a blank space after. This invited those in the community to write dreams and bucket list items, inspiring a movement that led to walls created in 76 countries, and stenciled in 38 languages.
Similarly, the Tomah Veterans Affairs Medical Center was looking for an interactive way to foster hope and humanity. The Tomah VA Medical Center helps Veterans transition through various phases of life. Whether it is dealing with a medical issue, grieving the loss of independence, managing mental health issues, or recovering from substance abuse disorders. The Tomah VA Medical Center is there to help.
La Crosse Sign Group designed, built and installed the Before I die sign project, a four sided sign inviting patients, visitors and staff to write out dreams and goals, “Before I Die…” A crucial design element was enabling patients who were not physically well enough to visit the sign a way to write down their message. The solution was creating removable panels with magnets, which could be delivered to patients rooms, then delivered back outside. The response received from the staff, patients & veterans was an overwhelming positive one. No doubt a marquee piece around the campus facilities.
The material for the Before I die sign project is produced by Richlite, distributed by Intectural out of Duluth Minnesota.